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Article first published in:
Wicklow Mountain Views – The Newsletter of the Wicklow Uplands Council.
Issue No. 28.
Continued Success of the PURE Project
The PURE (Protecting Uplands & Rural Environments) Project was established as a regional environmental initiative to combat incidents of illegal dumping and flytipping in the Wicklow/Dublin uplands region.
The recently published figures of its 10 years of operation demonstrate the success of the project with an overall 45% reduction of the quantity of waste removed. In 2017, a total of 200 tonnes of illegal dumping in the Wicklow/Dublin upland region was removed, compared to 2007’s figure of 360 tonnes.
The popularity of the PURE Mile Competition also continues to grow with nearly 60 groups enlisting for the 2018 Competition. The introduction of the ‘Clean Up The Uplands’ award, which invites special interest groups such as scouting, walking and cycling groups, businesses and organisations to adopt an upland area, has seen the initiative grow considerably. This involves over 1,000 volunteers working collectively to improve and enhance over 200 miles of road, forestries, woodlands, upland amenities and mountainscapes.
This very welcome news indicates strongly that the PURE Project, the wonderful work of the many PURE Mile groups and the use of anti-litter initiatives are producing impactful change to the region.
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